14 September 2020
00:00:01
[Narrator] This is Neda.
00:00:02
Her full time job is putting
pictures of food on Instagram. She's an influencer that's used her talent to gain nearly half a million followers. She also consults restaurants on how to stand out on social media.
00:00:15
– I got into starting my Instagram account while I was actually in law school. I was always a foodie and this was about four years ago, everyone had like some kind of instagram they were starting up.
00:00:30
Let's start with a patty melt . We're trying to get people hungry so I just want them to
see things sizzling. Okay go.
00:00:39
As much cheese as you can, like the more cheese, the better. Bring the dog closer. Yeah.
00:00:46
Yes, so much cheese. I once went to a pizza place. We were like, "okay, what can we do to
set this place apart?" And hot cheetos was just
starting to become trendy. I'm like, "why don't we just dump a bunch of hot cheetos on to the pizza?" We did that and made a video about it and there was literally a line around the block the next day. It's something that's simple that can really make a food go viral. It really needs to be something that sets you apart from other places. It's not just taste-wise. Like it actually visually
has to look different. [Narrator] Celebrities can make hundreds of thousands of
dollars for sponsored posts. The micro influencers, smaller accounts with loyal following, can also bring home a
decent chunk of change. According to Captivate, an
influencer analytic platform, micro influencers can make up to $5,000 for posts sponsored by a company or brand. And that doesn't even
include other services like consulting or menu development or running social media accounts. – It's time to take pictures now. It's easier to kind of get like everything in the
shot, if I'm holding it, 'cause I can kind of angle it properly. I like to make the picture look cool by getting something from the
restaurant's background in it. So since we're shooting
a bacon-wrapped hot dog, there's a bacon-wrapped
hot dog sign right here.
00:02:04
So I'll probably take 150
shots of the exact same item from different angles with
different backgrounds. So we're just going to
walk over to the streets. I wanna get a little bit of the palm trees in the background, just to make the picture
look a little bit cooler. Basically this is my life.
00:02:23
I'm always holding up a
piece of food like this. Perfect. Cool. Got the shot.
00:02:30
– Neda always has been in charge of all our social media
and all those things.
00:02:36
I see a huge percentage of
customers always telling us, "Oh we saw you on Facebook"
or "We saw you on Instagram" or this or that. And it demonstrates to me
that social media plays a very, very huge factor on where people decide where to eat. – Neda really pointed out that for Instagram-friendly ice cream, this needs to be frozen for a long time and it needs to be high, the toppings need to be presented well, it shouldn't cover the entire ice cream. And definitely we took that advice and our Instagram pictures of our ice creams are way better, yeah. [Narrator] Influencers are
even affecting the design of restaurants themselves. Many are adding elements
like photo-friendly lighting and dynamic backgrounds. But the Federal Trade Commission has recently begun to crack down on undisclosed partnerships
on social media. In September 2017, they
sent warning letters to a variety of influencers stating that posts without
clear and conspicuous disclosure is a breech of federal guidelines.
00:03:32
So using hashtags like #spawn or #paid isn't all that's required now.
00:03:43
– Tastes like what a
unicorn would taste like. (laughs) – Is it any good? – It's different. (laughs) The one thing that people
ask me all the time is, "Do you like everything that you post?" And to be honest, I don't. It's all fair game.
00:04:03
Go try it out for yourself
and see if you like it. [Narrator] To watch more videos
about viral food click here. – Everyone thinks that know someone who knows how to do social. You don't, right, it's
really a full time job, and it's becoming clear to restaurants that your manager can't run it anymore. this is Metta the full-time job is putting pictures of food on Instagram she's an influencer the juste her talent to gain nearly half a million followers she also consults with restaurants on how to stand out on social media I got into starting my Instagram account while I was actually in law school it was always a foodie and this is about like four years ago everyone had like some kind of Instagram they were starting up let's start with the potty mouth we're trying to get people hungry so I just want them to see like things sizzling we're gonna have a go as much cheese as you can like the more cheese the better bring those all closer yeah yeah so much cheese I once went to a pizza place we were like okay what can we do to set this place apart and Hot Cheetos was just starting to become trendy I'm like why don't we just dump a bunch of hot cheetos on to the pizza we did that and made a video about it and there was literally a line around the blog the next day it's something that simple that could really make a food go viral it really needs to be something that sets you apart from other places it's not just taste wise like it actually visually has to look different celebrities can make hundreds of thousands of dollars for sponsored Pope's but micro influencers smaller accounts with loyal followings can also bring home a decent chunk of change according to captivate and influence our analytics platform micro influencers can make up to $5,000 for a post sponsored by a company or brand and that doesn't even include other services like consulting on menu development or running social media accounts it's time to take pictures now it's easier to kind of get like everything in the shot if I'm holding it because I could kind of angle it properly I like to make the picture look cool by getting something from like the restaurants background in it so since we're shooting a bacon-wrapped hot dog there's a bacon-wrapped hot dog sign right here so I'll probably take like a hundred and fifty shots of like the exact same item from different angles with different backgrounds so we're just gonna walk over to the streets I want to get a little bit of like the palm cheese in the background just to make like the picture look a little bit cooler basically this is my life I'm always holding up like a piece of food like this perfect Oh got the shot Nana always has been in charge of all our social media and all that all those things I see a huge percentage of customers always telling us oh we saw you on Facebook well we saw you on Instagram or this or that and it demonstrates to me that social media plays a very very huge factor on where people decide where to eat that I really pointed out for instance is Instagram friendly ice-cream seems to be frozen for a long time and it needs to be high the toppings needs to be presenting well you shouldn't cover the entire ice cream and that thing we took that advice and our Instagram pictures of our ice creams are way better you influences are even affecting the design of restaurants themselves many are adding elements like photo friendly lighting and dynamic backgrounds but the Federal Trade Commission has recently begun to crack down on undisclosed partnerships on social media in September 2017 they sent warning letters to a variety of influencers stating that post without clear and conspicuous disclosure is a breach of federal guidelines so using hashtags like hashtag spawn or hashtag paint isn't all that's required now it's like what a guru corner would taste like the one thing that people ask me all the time is do you like everything that you post and to be honest I don't you know it's all fair game go try it out for yourself and see if you like it to watch more videos about viral food click here everyone thinks they like know someone who knows how to do social you don't right it's really a full-time job and it's becoming clear to restaurants that your manager can't run it anymore you can't