How to Start a Food Truck Business (Part 2)

16September 2020

https://youtu.be/iL871L2RucY

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You guys this episode is going to be amazing location wise what are the most
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profitable and what are the least profitable in your experience today what’s the top seller we serve roughly
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120 to 140 people in two hours what’s your goal to grow that revenue anything for 2020 or 2021.
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you’re losing customers and you know so you just got to go to town if it ain’t profitable don’t come back
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location-wise what are the most profitable and what are the most least profitable in your experience
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today okay so that’s this it’s actually the same answer um
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festivals most profitable both both so i know that’s what i’m saying it’s wild so
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one festival like we did we served 900 people in a day and so we know we went back the next day
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and then or or the next year and uh they added 20 30 food trucks and you
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know and it’s like oh man we just slammed it we we have all this food ready we have you know pounds and
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pounds of steak just ready to go because we the last year we had a line of 200 people the entire day wow i mean
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i don’t know who would say i did a lot of time yeah i don’t know i don’t know why you’d ever do that but they did and
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it was good it was it felt awesome for us but then the next year was like oh man we’re
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doing nothing you just don’t know with festivals like you know they promised 2 000 people well
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it might be 2 000 people on the road right there and we’re parked right here and not a single person stops by we’ve
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actually had that happen so it’s just so the answer is festivals and festivals festivals
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could be profitable most profitable could be least no it’s it’s it’s it’s wild but it it really is the the uh
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the complete opposite ends of the [Applause] spectrum
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kyle what about your daily sales volume what how much does each customer tend to spend with you
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per visit yeah so um obviously location because we move around and is it location specific absolutely
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absolutely so we have kind of our our big deal right now is boeing uh so we pull up to the
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the facility and we serve roughly 120 to 140 people in two hours um so it’s just
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as fast as you can put out burritos it’s like military plus something oh man it’s it’s no joke
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yeah everything ready to go you’re throwing burritos out the window literally yeah yeah yeah
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because they catch it yeah they only have a half hour to eat so so if they’re lying you’re losing
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customers and you know so you gotta you just gotta go to town but location is huge right yeah yeah and again
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that’s the point of the food truck get up and leave you know obviously finish your day but
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if it ain’t profitable don’t come back so it makes sense which is hard because it does take a little while you know you
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start to kind of feel it out and hey man i served 60 people here on the first day well the first day
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that’s pretty good you know and then the next time you might get 65 and next thing you know you’ve built up enough of
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a reputation people are chatting and you’re serving 120 people which is you know a good day
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what are they spending per customer so our normal price is 12 okay but our average sale is 18.50
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i think so normally yeah a pop or we get a lot of double orders and you know triples or
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especially a boeing somebody will buy for their whole entire little team so five six orders
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okay kyle how did you get the boeing location oh well i think it was all about
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building up a reputation uh we won the kind of the the biggest reward around here is the the best of uh
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western washington is called so a local yeah congrats man yeah yeah it must be it was insane i
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mean our business just went from kinda you know we were doing good to just you know affirm straight up and
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it was awesome so next thing we know um we’re getting these phone calls and one of those phone calls was boeing and
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saying hey guys you want to come vent at our location we have basically a small country working here
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that’s awesome so yeah how’d you feel about that call oh we were yes yes please so
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yeah next thing we know we’re we’re serving boeing which is just wild we love it
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what’s your goal to grow that revenue anything for 2020 or 2021 we would like to get into a restaurant
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now now i feel like we have a enough experience under our belt enough following that
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yeah i think that is that time that’ll open up a new food truck so you survive the first
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year yeah which is really the toughest time in business i know it’s wild uh you’re just
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you’re learning so much stuff from our original menu we started with we have one thing that is on our
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original menu still to this day what is that the california burrito yeah yeah
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that’s our only thing you know you just kind of go hey man this isn’t selling this isn’t selling and
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next thing you know we have basically an entire different menu and you know we’re at farmers markets we’re
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at uh a bunch of uh like boeing and stuff where it’s like dude you eat that you’re going to bed
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man like i don’t care who you are it’s that’s a lot of food so but they they love and they keep coming back
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yeah it’s that syndrome when you eat a lot your stomach bloats up that pulls the the skin of your eyes down and
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you just want to sleep i don’t i don’t know what you call that syndrome but it’s real thanksgiving syndrome how
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about that [Music] you started day one roller coaster never
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easy as it begins yeah yeah how did you start to get your name out yeah other than changing locations did
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you use some kind of platform marketing obviously facebook we didn’t really use twitter or um
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snapchat um i’ve just never been a big social media person so that kind of actually kind of
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hindered us for a while um but facebook is a good tool though oh yeah that’s i mean
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if you if you have the ability to do it do it uh just i was working you know 14 15 hours
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a day and my wife we had two kids when we started so there wasn’t that extra 20 minutes to do
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that you know instagram then switch to snapchat and all that stuff so okay honestly that
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just showing up places you know all if you’re going to be there be there don’t ever cancel
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even if you know it’s a bad event just build that they’re dependable if if you hire them
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to come to your place they’re going to be there that’s important man show up when you said you’re going to for sure
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for sure and stay when you’re stay the hours you’re going to stay we we’ve been to even if it’s crickets
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oh yeah you you said you’re going to be there so be there yeah i mean it sucks
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but like we we’ve been to many places where we see other food trucks back up and leave and it’s like what do you
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who do you think they’re going to call next time if you think that yeah if you think that companies don’t
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talk you’re you’re wrong so important yeah and be prepared if you say you’re going to do something do it
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you know like we kind of stand by that 30 second wait time you know we can we whip out a
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burrito usually in 30 seconds so we better do that let’s talk about expansion what are your
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plans for expanding and what does that look like in the next year or two yeah so
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before the whole covent thing i mean life’s life’s uh kind of flipped around recovered yeah so we were looking at a
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spot then we’re this whole thing we’re like oh man let’s let’s let’s wait a second
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so we just now started entering that market again in fact we
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made a call to a totem lake area uh the other day and wanted to see if you know they had
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any openings so talking about a new same same kind of concept as the food
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truck we like the uh you know fast service uh big burrito big servings just kind of
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keeping the same menu yeah we’ll add a little bit onto it um but yeah that’ll that’ll definitely
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be the heart we’re not into the the fancy uh fancy dinner sit down we
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grab and go kind of the california taco shop idea california dream there you go yeah
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we get out of fish taco maybe ah those are good yeah they are [Music]
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what’s the top seller and why california burrito by far is our top seller i would say we do 50 to 60
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of our orders our california burrito so it’s it’s by far by far the best and what’s in it walk us
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through real quick it’s super simple cheese we use um cheddar and uh monterey jack cheese carne asada
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french fries sour cream well we use crema it’s it’s not quite as sour it’s more
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nutty yeah that’s it french fries crinkle cut french fries and that’s it sometimes less is more
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delicious keep it simple man it works so our number two would be the philly um and that’s just
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billy the philly yeah yeah so good so um kind of same thing cheese we use aged provolone cheese
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um steak and then bell pepper onion again french fries got to do that and then we make our philly sauce which is
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uh heinz 57 and crema we use crema a lot i tried the philly
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yeah and it was delicious that good that yellow sauce yeah that has an incredible kick it’s weird man it
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it works it’s the base on that that hot sauce yeah the base is that mango
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so it’s uh avaniros lots and lots of almond yolks carrots and mangoes wow yeah yeah i can still feel it it’s
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delicious it burns so good right it does [Music]
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we normally run two days um back to the old military or or football uh we usually do
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two days um kind of the middle of the week so tuesday wednesday thursdays so we’ll
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we’ll go specifically no so boeing uh we’ll do a double on
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tuesday so we’ll feed first shift lunch and second shift lunch which is really kind of more breakfast
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and and dinner because they work really weird hours there and then we’ll go home
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it’s about uh you know i’d say we work pretty much 14 to 15 hours those days and then
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yeah yeah yeah and then wednesdays we’re either at a school or used to be at a school before this
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whole uh coveted thing hit um now obviously schools are shut down we’re at the uw bothell
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thursdays impact your business quite a bit oh yeah yeah having the ability again
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thank god for wheels you know we just kind of figured out i mean we’re parking in neighborhoods
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now which is crazy because who would have thought that would have been a thing
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so it’s kind of going back to the roots and why you started a food truck in the first place
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so we’re enjoying that so thursday nights we go to karen brewing in kenmore okay
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and i would say an average sale there we like to stay above a thousand bucks it’s pretty close to that thousand
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eleven hundred twelve hundred area um obviously weather dictates with breweries and we have a reputation we
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can stick out a burrito in less than 30 seconds so okay um
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normally people aren’t waiting [Music] so not a sit-down restaurant yeah
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elaborate on that a little bit because you you know yeah quick burrito grab go
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delicious yeah so we talked about it earlier about employee costs so
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every time you’re dealing with somebody else you’re dealing with another person to take care of that so um we we
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also just like the idea of the fast service you know what i mean we might do the uh like i said the taco
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shop idea where you might have four tables you bus kind of deal you could sit here but you’re kind of on
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your own we’re not really walking out there but that’s just your preference yeah
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your vision yeah yeah i like i just kind of like doing food that way you know just down and dirty and uh
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so not a big you know big restaurant with 20 30 employees yeah and everyone’s sitting down
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that’s not part of your vision no that sounds like an absolute nightmare to me i i
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i really like the the grab and go man it’s it’s definitely our our thing yeah we call it lean we’ve got a couple
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episodes with paul acres yeah check it out yeah guys the episodes are in the description
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check them out if you haven’t seen it already but yeah that’s basically what i keep
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thinking about is we’re keeping it lean keeping it small uh and then focusing on that consistency
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with the product quality so yeah we can you know we can spend a little bit more money on our on our product instead of
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on on labor so big brick and mortar buildings i know yeah the rent i mean it’s there’s so
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many costs with that and then insurance and i mean it’s just next thing you know
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it’s just holy cow man you’re you’re having to serve three times one amount of food to make
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make the same amount of money so yeah [Music] not every question is going to be
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answered in this episode so we do have a blog upflip.com forward slash blog or the
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description and the link is below uh so please ask more questions we’re here to get them answered
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from professionals and experienced people like like kyle so kyle question about your military
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experience how has that prepared you for running this business what skills and lessons have you learned in the military
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that you’re applying them now yeah um well it’s never gonna be harder than the military
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yeah you don’t have a choice in the military so we walk three days without sleep or
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anything like that so yeah the marines they work you guys yeah they do uh yeah so they never gonna get harder than that
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um team building obviously you know it doesn’t matter if you like the person to your left or right
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in the military you better get along with them because that’s life so uh you know you learn to deal with
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employees that are not the best employees and you you know you learn how to motivate them for sure yeah
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and you learn how to motivate them a little different and find that uh that niche that wants
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to make them work well there you have it guys an inspiring story from kyle
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and their successful business model if you guys have any questions anything about what we’ve mentioned if
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you have more questions please ask below engage us hit that bell so you don’t miss any
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videos from upflip and we’re here for you we’ve got some awesome content coming up have an awesome day

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