How to Start A Food Truck Business (Part 1)

16 September 2020

Have you ever walked up to a food truck and had a delicious taco burger and then stopped to wonder can I make a living
doing this if you guys are interested in starting a food truck business you need to stay tuned for today’s inspiring
episode today we’ll be talking to the owner of that chef food truck Kyle Gourley the name of the game is the
speed you’re not a restaurant fill him up and get him out of here since starting his food truck business in 2016
three years after completing his culinary management degree Kyle has managed to double his sales every year
and now he’s in the sixth digit figures you don’t have time to focus on marketing some time what was our most
important thing is putting out the top-quality it we possibly could what about doubling sales year after year how
are you doing that Kyle is a u.s. Marine vet he’s got an inspiring story with his rock and roll rocky start yet five years
later he’s the success we want to share this story with you as of today what’s your yearly revenue your investment is
not wild you can get into a cheap truck for 50,000 bucks one of the three tips for people looking to start a food truck
business YouTube rewards your engagement so please comment ask questions below we’ve got our vlog in the description
below if every question isn’t answered will answer it in our blog so stay tuned and let’s go meet the legend
[Music] Kyle hey what’s up dude Paul nice to meet you
we’re ready to ask some questions and hear your story let me come out awesome I’m excited you guys it’s gonna be an
awesome episode the vet chef elite fusion food you’ve got an incredible story tell us about your military
experience and how that led you to starting a food truck business basically uh I was in the Marine Corps for four
years from 2004 to 2008 did thankfully only one tour to Ramadi Iraq thank you thank you
it’s one of the fortunate people that only have one one tour under my belt unlike my friends or of seven or eight I
went to culinary school and knew from my military experience I didn’t really want to work for somebody again so I was like
man what can I do I’m not a little young don’t really have any experience open a restaurant why not a food truck nice you
were just looking for that opportunity where you can be on your own not work yeah there’s small hit the bill and you
know a small startup cost which is obviously pretty important we were looking at some of the restaurant
numbers it’s like holy cow man how how how could I how can I take that leap and the nice thing about a food truck is
let’s say you’ve got a restaurant and then they just start decided to do construction on that road and next thing
you know you’re out of business and it’s not even I don’t care how good your restaurant is not even your fault so now
we just get up and move nice so I like it’s like a restaurant on wheels [Music]
so looking at your trailer truck what was your initial budget you know what did this setup cost you opening day
including opening inventory there’s 40 $1,200 break it down for us well what is that entail I already had the truck the
trailer cost me roughly twenty six thousand dollars I don’t use our new bought it new so I had it custom li
designed for me mm-hm you know you you’re working on speed you want the fryer where you want the fryer you want
the grill where you want the grill so you’re you’re working down the line and and try not to move so about eight
thousand dollars of equipment and then you know all the permitting and all that stuff okay so yeah and why mmm why this
particular menu not burgers not yeah you know your typical stuff that you would see how don’t come here we don’t have it
here Seattle doesn’t have Kleenex canned food I mean honestly it just doesn’t you come
across that did you tell 40s or no no no I I mean what I was a bitch yo yeah definitely so when I lived in California
stationed at Camp Pendleton in the Marine Corps mm-hmm this was the the go-to thing the California burrito man
like if you were a Mexican place and there’s a million Mexican places in California but if you had the California
burrito you’d have a line out the door I mean it like you got inspiration oh yeah that’s what we used to do Matt we sit
you finished a long day work and go get a California burrito so I know I needed the California burrito so our entire
menu is built around that California burrito as of today what’s your yearly revenue
and profit margins that you try to operate this business at okay so last year I believe we did like four hundred
and seventeen thousand dollars wow that’s a pretty good number it’s a lot of so are you are you looking at the
amount of burritos sold and the burritos yeah it’s depressing sometimes would you’re like oh man I rolled a thousand
burritos and then you’re like oh ten thousand a hundred dollars and now now where you at you know honestly I know we
run at a thirty three thirty four percent food cost okay that’s kind of my end of the business my wife handles all
the other stuff I just do my best to keep us under 35 percent which is very high for a food truck but we got to have
quality you know so what are the one or two pitfalls of starting a food truck business you’re not a restaurant there
are so many people that give it in their mind that they need to you know Julian a carrot or something like that man you
are not a restaurant your job is to serve fast food mm-hmm fill somebody up is the other thing like if you’re going
and you’re buying something and it doesn’t fill you up you’re not gonna come back you know what it means so give
them a big portion and walk out just like oh my gosh help me to my car Kyle I know I know we we should provide a
forklift some time but wheelchair yeah don’t kidding but yeah I mean the name of the game is the speed you’re not a
restaurant fill them up and get them out of here so they got they got stuff to do [Music]
one of the three tips for people looking to start a truck food truck business that you would give them do it one I
mean honestly you got to take the step I mean it’s it’s scary but your investment is not wild like you can get into a
cheap truck for fifty thousand bucks it’s a car so give us the step by a truck when I go to your go to your local
health department talk to them okay that’s the number one thing how do i how do I start okay it’s a six-month process
of running through all the hoops for the city and I all that stuff so you need a plan ahead know that you’re gonna take
six months of of work and not going to get anything for it you won’t even be running you’re just gonna be going so
have the reserves to leave seven months keep your keep your other job okay sorry start getting used to work in those 14
15 hour days cuz they’re covered yeah yeah so do that sort of the trailer there’s another thing that’s what we did
so okay as you can see we we did the trailer it’s significantly cheaper than the national truck I could pull it with
my truck so I kind of you know I already had that so I just pull it on hook it up and and
go and make sure that say you know we do ultimately want to get in the truck as it is better but start with something
small do it as cheap as you can and and just start any sort of festivals churches I mean anytime that you know
that there’s people gonna be there just go yeah call them and it takes time right I mean yeah I think it’s real to
expect you’re gonna blow up in a week no no I mean you got a soul as if you’re expecting you’ve got a solid year of
losing money mm-hmm and just gaining your spot gaining your gaining your reputation and just getting
your name out there but it’s all worth it every every ounce of it would never never would never not do it it’s it’s
it’s a wild ride but we love it [Music] let’s talk about breaking even right
there’s a period in a business where you’re probably not paying yourself full-time so I wanted to take you to
break-even pay all your employees and then start getting on up so we were probably a pretty close up year just
about a year yeah we started with the nightmare so lock up the food truck go home wake up the next morning the power
went out in our food truck and I had none now so our very first day of like scrambling I’m calling of everybody I
know hey man I need help prep in like help so we go to our commissary just start throwing stuff together next thing
we know we’re out and just start opening up or like oh this is this is crazy like a roller coaster yeah and our generator
goes out it’s just like why why is this happening so we ended up giving that we pulled off our generator hook up a
friend’s generator and you know finish the day but it’s like man this is gonna be a long life if this is how it went
and it didn’t thankfully we we got a new generator fix it all up and things evolved there’s like man this is a lot
of work we started getting a little bit more popular and next thing you know we hire my cousin who was a high schooler
then and she just needed a few hours and so we we gave her a few hours and we were able to you know say listen
recently we can only pay you for the time we’re open like just come here help us open right when we closed all clean I
don’t care anything basically if something can go wrong it will go wrong and that’s not your cue to quit it’s
your cue to dig deep and this is your life man and if you’re not committed if this is not part of your family if this
is not fully something you’re willing to be invested in don’t open the business because it’s going to consume you and
it’s worth every second of it [Music] what about doubling sales year after
year how are you doing that I would love to say you know sticking with it building a location but that that really
does help but you also need to move around and so we we built a location we stuck there we we did the nitty-gritty
for a long time you know we we took losses we we tried everything we kept getting our name out getting our name
out getting our name testing out different okay yeah yeah I mean we wouldn’t we wouldn’t say no to anything
like if they came hey man we got a venue for you to serve yes we’ll be there one time and that was that was the name of
the game yes yes yes just repetition comes to the red chef here’s the vet chef vet chef ed chef a chef and next
thing we know if people start calling us that are a little bit bigger a little bit bigger and now we’re at Boeing now
we’re doing you know some some awesome numbers so yeah it’s all about just when they name out reminds me of a yes man oh
yeah yeah yes to everything I know how your life goes yeah but there were times where you know you you get in there and
you lose money but we just knew that chef fetch a vet chef and next thing we know Wow
yeah [Music] we talked about employees are real quick
and in 30 seconds how much does having employees cut into your margin can food trucks afford typically employees yeah
and so yeah I mean the $15 an hour minimum wage definitely really hurt that was kind of a kick to us for a while but
you have to have employees I mean you’re you’ll drive yourself into the ground it’s it’s a hard job so I would say
definitely do what you can like I said when I talked earlier we would say show up right here first serve time I came I
had everything ready they showed up they took orders we cleaned without employees and sent them home mm-hmm so minimize
what you need them for use your free labeled labor even though you know you’re not free but use that at
least for the first year then when you can start surviving right you get them sales okay yeah you can you can usually
find a high schooler or you know relative that will work those weird three four-hour shifts and be very happy
okay [Music] if you would wind it down to one thing
what’s the most successful key factor in launching a successful truck food business Oh being dependable your say
you’re gonna be there be there I mean I don’t care if your tire pops on the side of the road
you better have triple-a and make it to where you’re gonna be and you better be on the horn saying listen guys I might
be five minutes late but I’m gonna serve food there you know and they start talking you know what I mean I mean that
it’s probably simple I guess we’ve interviewed many businesses I know and the most key factors you hear is like to
be there on time so I defend avoid I mean to me it’s like hello that’s very simple but people fail is just um popped
we popped five tires last year and every single time we popped a tire we were within like three miles from Les Schwab
able to fix it got to the things still opened up on time Wow you know other other people would
say hey man this is a stressful day I don’t worry you know yeah be there because they talk that’s huge calm yeah
it’s almost like don’t worry as much about your Facebook and your Instagram and anything else just be there when you
said you’ll be there do what you said you’re gonna do do it on um we have 1400 Facebook followers considering the
amount of food we’re serving the the popularity we have the award-winning we have that’s nothing we don’t spend a lot
of time on Facebook you don’t have time to focus on marketing some time it wasn’t our most important thing what was
our most important thing is putting out the very best food the top quality that we possibly could when we opened up we
had from primarily Mexican food type stuff we did a poll come crema we did Jesus been so long now we did Argentina
and tacos we did like chimichurri steaks and all that stuff and next thing we know we’re doing Philly burritos burger
burritos I mean it’s he had a burger kool-aid oh yeah have you guys heard of a burger burrito no a delicious burger
in a burrito I mean yeah that was all my employee to offer me that he he came up with it I was like man I don’t want to
eat a brutal ketchup so it took like two months to even try the burrito and sue I took a bite I was like all right man put
it on the menu and ask you guys Mike I mean did you guys like it I know you was
really good right Nick Nick behind the camera he’s lickin he’s drooling thinking I need another

Source : Youtube


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